For 22+ years we've seen CEO's wrestle their businesses towards the dream they've had for it. By and large they have done a great job - it's not easy! Through both advising hundreds of growth-focused clients, and our own business activities in e-commerce, FMCG, and professional services, we've identified a common thread.
Today's actions produce tomorrow's sales, and tomorrow's sales is next week's cashflow.
Therefore, if you can harness this principle and reverse-engineer your results back to the drivers of those results, and then improve those drivers...life gets easier.
Imagine:
- being able to control the factors that driver business success to engineer your financial position.
- your team never missing budget, and so not having to fight the cashflow fires that result from missing performance targets.
When you understand the drivers of your businesses performance, you can.
Chief Financial Officer (CFO): noun. Primarily responsible for financial planning and reporting to higher management following analysis of data into decisive information. The CFO typically reports to the chief executive officer and to the board of directors. The CFO directly assists on all strategic and tactical matters as they relate to financial performance.
Surprisingly perhaps, most business performance drivers are non-financial. But they all manifest themselves one way or another in your financials...and in your bank balance. From your financials we help you reverse-engineer your business to;
- identify the drivers of business performance,
- how you can change these drivers, proactively, and
- monitor performance to KPIs with a dashboard that keeps your finger on the pulse.